magpie standard
AI licensing infrastructure for the people and organisations who protect creative work.
White-label platform enabling your members to license works for AI training — with consent, control, and compliance built in.
AI companies are paying billions to license content. But independent creators and their collecting societies are locked out.
There's no infrastructure for:
Managing member consent at scale
Processing licensing transactions
Generating compliance certificates for AI Act requirements
Your members' work has been scraped. Now AI companies need to prove compliance. You need the infrastructure to offer licensing — or enforcement.
The Problem
Magpie Standard provides the missing infrastructure.
For your members:
Register works using browser-based fingerprinting (files never leave their device)
Set AI training permissions: allow, restrict, or prohibit
Set pricing and receive compensation
For AI companies:
Browse and license from verified catalogues
Self-service checkout or negotiated deals
Compliance certificates for EU AI Act transparency requirements
For your organisation:
White-label deployment with your branding
Full admin dashboard: members, works, revenue, offers
Configurable policies and approval workflows.
The Solution
EU AI Act transparency requirements are now in force. AI companies must disclose training data sources and demonstrate copyright compliance. Enforcement begins August 2026, with fines up to €15 million.
The European Commission recognises infrastructure is needed. Their HERITAGE-04 call offers €12 million for research into creator consent and compensation infrastructure.
This describes exactly what Magpie Standard delivers — today, not in three years.
While others write grant applications, we've built the solution..
Why Now
I'm not a techbro who discovered a market. I'm a creator who understands the problem.
Published poet, songwriter, and short fiction writer — I actively collaborate with music creators and am part of many creative communities. I know what it means to create work and worry about what happens to it
£25M+ transformation delivery — I can build and ship enterprise-scale infrastructure
Security-cleared infrastructure work — Royal Navy HQ, Met Office digital delivery
Academic credentials — M.Ed with Distinction, Principal Fellow HEA
I built Magpie Standard because creators need infrastructure, not just advocacy. And I have the unusual combination of creative practice and technical delivery to make it happen.
Why The Hendy Collective
Your brand. Your members. Your pricing. Our infrastructure.
We deploy a white-label instance configured for your organisation. Your members see your branding. AI companies see your catalogue. You control policies, pricing, and approvals.
We provide the technology. You provide the relationships and expertise.
Current Status
Working prototype deployed at magpiestandard.vercel.app
In conversation with UK rights organisations
EU outreach in progress
Ready for pilot implementation
How It Works
See It In Action
Or explore the prototype directly: magpiestandard.vercel.app