What is the hendy collective?
I'm a creative, a technologist, and a leadership specialist.
I founded The Hendy Collective because the interesting problems live at the intersections. Right now, I'm focused on two things: building AI licensing infrastructure for creative industries, and coaching leaders through complex change.
Building infrastructure for creative industries. Developing leaders who don't fit neat boxes.
Empower your insight - elevate your legacy…
magpie standard
AI licensing infrastructure for collecting societies and creative organisations.
AI companies need licensed content. Creators need to be paid. There's no infrastructure connecting them — until now.
Magpie Standard is a white-label platform that enables collecting societies to offer their members consent-based licensing for AI training. Your brand. Your members. Your pricing. Our infrastructure.
LEADERSHIP DEVELOPMENT
Evidence-based coaching for leaders navigating complex change.
Most coaching focuses on individual mindset but ignores organisational reality. Most consulting redesigns systems but forgets there are humans in them.
I've been on both sides. I bring both — academic credentials and transformation delivery experience — to help leaders get unstuck.
The polymath approach
You know the phrase "jack of all trades, master of none"? It's a misquote.
The original ends: "...but oftentimes better than a master of one."
The most interesting problems don't respect professional boundaries. AI licensing connects to creators' rights. Leadership development connects to organisational transformation. Graduate employability connects to decision-making.
I work across domains because that's where the interesting problems live. If your challenge doesn't fit neat boxes, we should probably talk.
