What is the hendy collective?
I'M A CREATOR WHO BUILDS INFRASTRUCTURE.
Published creative and former academic - who's also led large-scale digital transformation and infrastructure delivery across public and private sectors.
I built Magpie Standard because creators need infrastructure, not just advocacy. AI licensing sits where technology meets creative rights, regulation, and institutional trust. That's where I work.
Building at the intersections…
magpie standard
AI companies need licensed content. Creators need to be paid. There's no infrastructure connecting them — until now…
Magpie Standard is a white-label platform enabling collecting societies, unions, and trade bodies to offer consent-based licensing for AI training. Three rights frameworks. Consent chains for collective works.
Implements all seven building blocks identified by the UK government's ACCCT framework. The EU has allocated €12 million to research AI licensing infrastructure and tools for creators. We've already built it.
Your brand. Your members. Your pricing. Our infrastructure.
The polymath approach
You know the phrase - ‘jack of all trades, master of none’? it’s a misquote…
the original ends: ‘but oftentimes better than a master of one.’
The most interesting problems don't respect professional boundaries. AI licensing connects technology to creative rights, regulation to institutional trust, infrastructure to individual consent.
I work across domains because that's where the interesting problems live. If your challenge sits at the intersections, we should probably talk
